Compañía Fantástica launches FANTASTIC PEOPLE, a series of collaborations where different artists interpret the brand

The marketing campaign debuts with illustrator María Hesse

The Spanish fashion brand based in Madrid COMPAÑÍA FANTÁSTICA expands its marketing strategy for the Summer 17 collection with a series of collaborations with artists such as the illustrator María Hesse , the painters Coco Dávez and María Herreros , the filmmaker Héctor Prats or the writer La Strong ; among others.

The FANTASTIC PEOPLE series opens with the first installment of a series of illustrations by María Hesse, and will continue over the coming months with new collaborations . The action will be complemented by the presence of different influencers as a brand image, selected for their personality, talent and creativity.

The campaign fits into the current brand positioning CELEBRATE WHO YOU ARE , which is committed to empowering one's personality in the face of the impositions of the fashion world. COMPAÑÍA FANTÁSTICA thus embraces the uniqueness of its clients and collaborators in a celebration of “the difference” .

After the release in May of the fashion film “Wanderlust” with indie singer Annie B Sweet as the protagonist; The brand continues to expand its storytelling and visual universe through association with different influencers from the creative scene.

In this way, Compañía Fantástica continues to strengthen and define its brand image and position itself within the textile market as a fresh and innovative alternative.

The company, which had a turnover of 9 million in 2016, already has 8 of its own points of sale and 1,000 multi-brand stores around the world.